Business to Business Marketing Case Study Example | Topics and Well Written Essays - 2250 words

Business to Business Marketing - Case Study Example Storage Open Market Modified Rebuy /New Task Toys and sporting Barbie Lego Fisher Price Bratz HotWheels Straight Rebuy Women's wear Contempo Girl Express Secret Love Bonds Solutions Sports Now Bub2b Beachley Straight Rebuy 2.0 NETWORK SURROUNDING KMART 3 Overview of Products acquired from Upstream Supplier: The supply chain of a company contains three parts: 1) The upstream that which includes suppliers and their sub-suppliers and their sub-suppliers etc. 2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution. 3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc. K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com. K-Mart believed in Supplier Diversity and for this they have a specific Supplier Diversity Program. Supplier Diversity Mission Statement "Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com) It... 2) The internal supply chain which includes all the processes used in transforming the inputs received from the above suppliers to the outputs, from the time the inputs enter an organization to the time that the product(s) go to distribution. 3) The downstream which includes all the activities involved in delivering the product to final customers, including the "afterlife" that is, where the product ends up after it has served its useful life - recycle, reuse, refuse, etc. K-MART is one of the largest retail networks of the world. In view of keeping the organizational purchasing process transparent and systematic, K-Mart utilizes a "Supplier Diversity Program" by Diversity Business.com. They have completely outsourced their vendor management to Diversity Business.com. "Kmart is committed to improving the economic position of minority owned businesses. Our diverse store locations require that we go above and beyond to meet our customers' expectations. It is our goal to actively seek qualified, reliable, minority owned vendors that can provide a strategic advantage to Kmart." (www.diversitybusiness.com) It can be seen that it would be difficult to analyze which one of the numerous suppliers is more important for K Mart.