Business Plan Essay Example | Topics and Well Written Essays - 3750 words - 2

Business Plan - Essay Example this business plan is the depiction of the strategy and vision of the business and shall form the guide to the development and growth of the business to achieve global success (Nikolai, 2014, 51). The aims of the company include achieving sustainable profitability and meeting customer needs fully to ensure a high satisfaction rate that can only be ensured through coherence in different company elements including marketing, operations, planning, and sales, among others. The coherence in these business elements is to be achieved through the use of the business plan. T.S. Akuma Handcrafted Jewelry store focuses on youth as the primary target market through sales to older community members and the young one sis also a possibility especially for referrals and customized products. The choice of the target market was necessitated by the high preferences for specialty jewelry and customized ones. Offering different color combinations and choices of varied styles to meet their personality and dressing type will form the main service offered by the company to ensure the clients are satisfied with their purchases and that the jewelry bought fit well with their needs and will be very willing to refer others augmenting word of mouth advertising (Chevalier & Mayzlin, 2006, 347). Industry trends favor the establishment of the business owing to the increased preference for jewelry by both the young and the older members of the community. The jewelry stocked at T.S. Akuma Handcrafted Jewelry is affordable yet trendy and are in a position to be worn with official and non-official attire allowing the customers to wear the jewelry on all occasions. These characteristics ensure the success of the business owing to the complementary industry trends. Several objectives are to be achieved with the establishment of T.S. Akuma Handcrafted Jewelry and will be anchored on the successful implementation of the strategies and visions in the business plan. The objectives include: Having